Why Video and Storytelling Matter for Your Business
In an aggressively digital world, growing new audiences and retaining existing customers online has never been more important. This post will outline why video content and storytelling are some of the most important tools at your disposal when it comes to growth and conversion.
Why Video Matters
Humans are visual beings; we consume and learn most effectively through what we see. Creating killer video content is vital if you’re to succeed in 2021.
Video Dominates Consumer Internet Traffic
When it comes to consumer internet traffic, no other segment comes close to internet video. The main reason to consider video content for your online strategies is that video is how most people consume online.
Social Video Gets the Shares You’re Looking for
Your main concern when creating social content should be to produce posts that people share with others. As a general rule, social videos are far more likely to be passed on to others. The more of your content is shared, the faster you’ll grow online.
Why Storytelling is Everything
Before we had the written word we had aural traditions. Human beings have always told stories; they’re what make us who we are. Effective storytelling can connect users with your brand in profound new ways.
Stories are Relatable
Any good content creator knows that if you can make your viewer relate to what you’ve made, you’re far more likely to find conversions and new audiences. Creating posts and videos that use effective stories can work wonders for your brand awareness and user retention.
People relate to stories far more readily than any other form of content.
They Clarify Strategy
Thinking through the lens of storytelling can clarify many other aspects of your online strategy. The clearer you are about the type of stories you’d like to tell, the easier it will be to draft content strategies that work for you.
Knowing your story means knowing your brand.
Final Thoughts
If finding new audiences matters to you, and it should, then your main focus should be crafting compelling stories with killer video content. It’s the best thing you can do for your growth online.